GlutaMax EDSA billboard draws flak from bemedalled soldier and high ranking AFP official

A bemedalled Armed Forces of the Philippines has called out GlutaMax for its EDSA ad telling women not to get mad at their fair-skinned counterpart for being their boss’s favorite.

In a Facebook post, Lt. Col Harold Cabunoc of the Philippine Army Scout Rangers remarked that as a former Public Affairs Officer and student of Psychological Operations, he can read the minds of the creator of the ‘psyops product’ that appeared in EDSA.

Photo grabbed from Lt. Harold Cabunoc’s FB.

Cabunoc described the GlutaMax EDSA ad discriminatory versus brown-skinned Filipinos like him.

Cabunoc said GlutaMax is no different than the foreign colonizers who called Filipinos ‘little brown race’ and ‘indio.’

Cabunoc asked GlutaMax if they are brave enough to display the tarpaulin in front of the brown-skinned people like him in Liguasan Marsh and natives of Sultan Kudarat?

Cabunoc said that he has plenty of friends, relatives and Caucasian-looking friends but never did he envy them.

Cabunoc recalled the time when he was residing in Australia, Australians go sunbathing to that they will look like us brown-skinned Filipinos.

The message is that we should be contented of what God the creator has given us. We don’t judge people based on their appearance or skin color but by their acts. In addition, soldiers like him who are always exposed to the sun so that people like GlutaMax can do their business peacefully are have the same skin color of Lapu-lapu and Sultan Kudarat.

Cabunoc ended the FB post with the question: “What are we supposed to do with the tarpaulin?”

You may read Cabunoc’s full FB post now.

Bilang dating Public Affairs Officer at estudyante ng Psychological Operations, nababasa ko ang isip ng may likha ng ‘psyops product’ na ito sa EDSA.

Napaka-discriminating nyo naman sa aming mga kulay kamagong mga tsong. Wala kayong pinag-iba sa mga banyagang mapanakop na nagbansag sa mga Pilipino bilang ‘little brown race’ at ‘Indio’. Kaya nyo kayang i-post ang tarpaulin na ito sa harap ng kasing kulay kong taga Liguasan Marsh at sa mga lumad sa Sultan Kudarat?

Marami akong kaibigan at kapamilya na fair-skinned at Caucasian-looking Filipinos pero di ko sila kinaiinggitan. Noong nasa Australia ako naninirahan, ang kakulay ko ang gusto nila kaya panay bilad nila sa araw para magaya ang ating hitsura! Ibig sabihin, dapat maging contented tayo sa ibinigay na anyo sa atin ng nag iisang Panginoon. Di dapat husgahan ang tao dahil sa kanyang hitsura o kulay kundi sa kanyang gawain. Dagdag pa dyan, kaming mga sundalo na parating bilad sa initan para mapatahimik ang ating bayan, (at nang kayo ay makapagkalakalan), ay kulay Lapu-lapu at Sultan Kudarat ang lumulutang!

Ano kaya ang dapat nyong gagawin sa tarpaulin na iyan?

Lt. Colonel Harold Cabunoc is also an active social media personality with a good following on social media due to the military-related videos he shared on Facebook, giving the public a peek of the life of soldiers inside and outside the barracks.

Lt. Colonel Cabunoc is the former commander of Army’s 33rd Infantry “Makabayan” Battalion based in Sultan Kudarat.

He is currently in the Philippine Army headquarters in Manila, waiting for his next assignment.

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