Jay Sonza shares important moral lesson to former LIGO sardines owner – Don’t you ever dare side with The Society of Three (3%) Per Centum

Social media has been abuzz with the news that LIGO sardines is being sold to a new owner, Century Pacific Food, manufacturer of another popular brand in the Philippines, Century Tuna.

If you’d recall, the owner of LIGO sardines heavily criticized President Duterte and his government’s response to the pandemic a year ago. The owner of LIGO sardines then donated thousands of LIGO sardines for the OVP’s covid relied operation. The anti-Duterte media loved the gesture of LIGO sardines of the former owner Mr. Tung. [Link here]

The Duterte supporters responded by calling for a boycott of all LIGO sardines products and the response was overwhelming.

Fast forward today, the sale of LIGO sardines has been met with applause, figuratively speaking, from the Duterte supporters, led by retired broadcaster Jay Sonza who took to Facebook throwing shade at the former owner of LIGO sardines by reminding the owner an important lesson in business – don’t antagonize your customers by engaging in partisan politics, especially, if they belong to the 97%.


Ang pagbagsak at tuluyang pagkabenta ng kumpanya ng #LIGO sardines ay malinaw na aral sa mga negosyante sa kanilang hayagang pagkiling at panghihimasok sa pulitika ng walang katuturan.

Moral of the story:

Don’t you ever dare side with The Society of Three (3%) Per Centum and openly belittle the (97%) greater number of your target market.

By the way.

Natapos ko ang pag-aaral sa kolehiyo ng halos araw-araw ulam ko sardinas. In fact, I joined a Christmas tree contest and won, using my empty cans of Ligo sardines for one year in the early 70s.

Here are some of the reactions of netizens below.

Ayan kasi.. kaya mga ibang kumpanya ng sardinas dyan hwag na sumali sa pulitika.. pero kung gusto nyo talaga mag join, tara! Kay marcos duterte marcoleta gadon na sa 2022✌👊🇵🇭¬†tyak pa na tatangkilikin ang inyong negosyo ng maraming pilipino.

basta tlaga kumakalaban kay PRRD nakakarma to mention a few, abs cbn napasara, angel locsin may namatay sa birthday pantry nya, rabiya mateo talo sa miss universe pageant, now ligo sardines and there’s more and counting, wait lang sila¬†😅😅😅

Moral of the Story… huwag maging partisan kapag nasa business world ka. Remain neutral to avert disaster.


Source: Jay Sonza

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