Radio host guesstimates ABS-CBN earns P260B+ from TV ad placements, to give public an idea why so much drama surrounding franchise issue

Puzzled why there is so much drama surrounding the franchise issue of ABS-CBN?

Well, radio host Mark Lopez has taken to Facebook to give it a try and explain in a context that is easy to understand – money.

In a Facebook post titled “COMMERCIAL MUNA”, Lopez talked how much each manufacturer or company like Procter & Gamble, Colgate etc. spends for advertising on TV. “Alam nyo ba na ang isang manufacturer or company na may consumer brand gaya ng Procter & Gamble, Colgate, McDo, Unilever, Jollibee, o Coca Cola, eh gumagastos between P5 BILLION TO 50 BILLION a year sa advertising sa TV.”

Based on the 2013 data retrieved by Lopez, he said the total TV ad placement in the Philippines reached this much. “Sa nakuha kong data for example – Nung 2013 eh ang total TV ad placement sa Pilipinas eh umabot ng P265 Billion!”

Lopez went on to do some math and if for example, ABS-CBN corners 60% of the TV ad bonanza, he reckoned the Kapamilya network got more than 100B, in TV alone. “At ilagay na natin na 60% nyan ay napunta kay ABS CBN. Lalabas na si ABS CBN eh nagkaron ng sales sa TV ad placements worth P156 BILLION.”

The rest he said were divided between GMA and TV5. “Ung balanse, napunta na kina GMA, at TV5.”



Lopez clarified this is not the exact figure but a conservative estimate. “Conservative pa siguro yan at baka mas malaki pa ang percentage ni ABS CBN.”

Lopez then posed this question to his FB followers. “So alam nyo na peeps bakit matindi ang drama sa franchise issue?”

Lopez wrapped up the FB post with a statement that kinda worrisome if you are Duterte supporter. “Yang ganyang amount eh kaya talaga magpataob ng isang gobyerno kung gugustuhin.”

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Source: Mark Lopez

One Response

  1. Don Mcfarland February 28, 2020

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